Best Buy is the largest specialty retailer of consumer electronics, personal computers and entertainment software, and the number two retailer of DVDs nationwide. MX and Best Buy have worked together since 2003 to accelerate the adoption of the MX format and to create innovative, high-value DVD content and differentiated hardware. In 2004, Best Buy and MX initiated a long-term strategic marketing agreement to promote MX enhanced DVD music, movie and hardware products.

Technicolor, a subsidiary of the global media & entertainment conglomerate Thomson, is a leading provider of post production & digital cinema services and is the world's #1 processor and distributor of motion pictures. MX and Technicolor jointly developed the MX DVD software and are co-authors of multiple patents-pending related to the underlying technology and innovation. In addition to joint technology development, Technicolor also provides MX DVD authoring and development services worldwide.