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Medialine Best Buy to Promote MX DVD Technology Providing an example of a major retailer taking an active role in what it sells, Best Buy announced Nov. 8 that it has entered into an agreement to promote MX Entertainment, Inc. to deliver innovative music DVDs. As part of the alliance, Best Buy will offer music DVD publishers incentives to use MX DVD Multi-Channel Video technology in their music DVD products. Best Buy will market and promote MX enhanced music DVD products with in-store marketing as well as print and online advertising. In addition, MX Entertainment will be producing exclusive music DVD titles directly for Best Buy. MX DVD technology allows viewers to choose between multiple and simultaneous video tracks on their DVD player, enabling game-style interactivity. The technology was used last year in the production of the Best Buy-exclusive DVD boxed set, the Rolling Stones' Four Flicks for its "Select-A-Stone" special feature. |
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